In the Greatest Marketing Campaign Since Crystal Pepsi...

Coca Cola has outdone itself in the marketing arena it seems. They have had some "stinkers" of product ideas in the past. Most recently Vanilla Coke, which was promptly discontinued...and one of the biggest blunders in marketing history..."New Coke", which was so badly conceived that they had to bring back the old formula as "Classic Coke"...even now it is marketed that way, even though the "New Coke" has gone the way of the dinosaur and the Edsel. It seems that Coca Cola has gone and done it again...with their latest and greatest marketing idea.

Is it Coffee or Coke????

OK, not that kind of coke, but you get the idea. In an announcement yesterday, Coca Cola announced a new kind of softdrink, which is a blend of coffee and coke to create a new drink called Coca Cola Blak.

One ponders the question, is this a good idea? Will it be like "you combined your chocolate with my peanut butter", or like Forrest Gump's "Peas and Carrots"? On the Drew Carey Show, they use to talk about their Buzz Beer which was a combination of coffee and beer, but even that seems to be a better combination that Coke and coffee. Only time will tell if it becomes a marketing hit or miss, if it misses maybe they can rename the product to Coca Cola Blech.