Thursday, November 03, 2005

EZMezzo Said...

The "H" Should Stand For Hypocrite


I was watching TV last weekend and saw the most absurd marketing campaign for a car in recent memory. No, it wasn't flashes of Joe Izuzu (I hated that guy)...or even Bob Rohrman (People in Chicago will understand that reference). It was a commercial for the new Lexus RX400H Hybrid SUV. The car itself isn't a bad concept, after all hybrid technology is going to help stretch our gas reserves further than before, but rather it is the commercial advertising this vehicle that strikes a chord with me.

In the commercial, it shows a whole bunch of truly "green" concept cars...solar powered, hydrogen powered, etc. driving down a road...like a flash of lightning this Lexus vehicle drives by them leaving only dust trails. Comparing a hybrid SUV which gets gas mileage not even comparable to standard economy cars is shameful, and suggesting that it is as "green" as real alternative fuel cars is terrible. I suppose they have to have some sort of way to sell it to the public though, as there are other things about the Lexus ( such as not allowing a user to change the NAVI settings unless in park) that are pretty annoying. Good concept, bad marketing. They should have had it passing up a bunch of H2's which were broken down out of gas on the road. That would have been more fitting.

2 Comments:

Blogger EZMezzo said...

Of course topping those commercials are the Golden Eagle Insurance ones. I haven't seen one of those for years...so either they aren't in business anymore...or I am just not watching late night TV on the independent stations to see them.

10:45 AM  
Blogger Unknown said...

"It must be Eagle Man!"

"I'VE GOT SOMETHING FOR YOU!!!"
*grunts, lays egg*
*eaglet breaks egg with rate card in beak*

"Look at those low rates!!!!!!"

2:32 PM  

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